Research Introduction

Research:

How technical and visual codes are used to construct meaning-

A code is a visual or technical element that an audience has learnt to imply meaning. Conventions are recurring elements that group together to make a genre, in this instance it’s a “real life magazine”. Technical and visual codes are the conventions that allows the product to be represented to the audience. In terms of magazines these include the masthead, tag line and the central image etc.

It’s important for a media product especially a magazine to represent a social group, the more social groups represented and featured in a magazine, the more social groups will be interested in reading the magazine. It’s important for a magazine front cover to have the correct conventions to engage the audience and get more people interested. For example, if there was an image on the cover that covered the whole page which was bright and interesting then it’s more likely to grab their attention.

 

Research into the industry

Who is Bauer?

Bauer is a German multimedia conglomerate headquarter, founded 1875 in Hamburg. It operates worldwide and owns more than 600 magazines, over 400 digital products and 50 radio and tv stations as well as print shops, distribution, and marketing services. Bauer is one of the world’s largest privately owned media business. The company reaches over 22 million UK adults, they connect to their audiences with compelling and quality content whenever, wherever, and however they want.

 

What is the purpose of the cross-media production?

Cross-media marketing is a form of cross-promotion is which promotional companies commit to surpassing traditional advertise techniques and decide to include extra appeals to the products so far. Cross-media is important as it clarifies which channels and tactics influence a specific audience, marketers can orchestrate the optimal consumer experience across channels and devices and spend to maximise business results. Brands that have a cross-media audience strategy yield better results.

 

What is a real-life story magazine?

A real-life story is based on real events rather than imaginary events. They’re accounts, stories or anecdotes

Conventions of realistic fiction:

. realistic fiction stories tend to take place in the present or the recent past

. characters are involved in the events that could happen

. characters live in places that are real

. the characters are real people with real issues solved in a realistic way.